Kazaa is a world-renowned brand. It was established in 2001 originally as a free p2p file sharing application. It grew to be the largest application of its kind with over 60 million users worldwide.
In 2004, Kazaa ceased operating in its capacity as a file sharing application and now in 2008, Kazaa is returning. This time Kazaa enters the market as a music subscription service, offering all-you-can-eat music and ringtone downloads for a monthly fee.
AirArena was approached in the early development stage of the Altnet Store - the precursor to the Kazaa Store. We were to design and develop the Altnet storefront, as well as to provide reporting to the record labels, manage all online transactions and execute the online marketing of Altnet. Once all the objectives for Altnet had been met, we were to use our learnings for the launch of the new Kazaa.com website.
AirArena provided a face lift to the look and feel of the Store, making it more user-friendly and ensuring content is easily accessible, whilst ensuring the site is optimized for search engines.
We developed the server infrastructure, designed the databases and implemented the website code to support:
AirArena provide continuous quality assurance, with every new feature or enhancement undergoing thorough QA procedures.
We facilitate the monetization of traffic to the Altnet store by monitoring and managing the performance of media purchases via Altnet partners. We oversee and analyze the partner’s performance, ensuring Altnet campaigns are optimized.
AirArena are responsible for driving large volumes of traffic to the Store and converting the traffic to customers using SEO. We develop, manage and implement required SEO strategies as well as a tracking system to monitor and optimize the performance of this traffic.
Having achieved these positive results on the Altnet website, we have just launched the Kazaa.com website…stay tuned for further results.