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Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that covers a range of activities involved in successfully delivering online marketing strategies for businesses. SEM promotes websites by increasing their visibility in search engine result pages (SERPs). AirArena are specialists in Search Engine Marketing, having set up a business - Get me on Media - that is committed to providing simple, low cost search marketing solutions to small, medium and large businesses to help them achieve their online marketing objectives.

Pay per click (PPC) is a model used on search engines, advertising networks, and content websites, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.

Advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called a sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

AirArena tailor-makes advertisements that are specific to your business using words which are proven to maximize responses and minimize the cost of your advertising campaigns. We’ll brainstorm every possible keyword for your campaign and customize a keyword list so you won’t miss out on keywords which could generate a swarm of new traffic. Our SEM campaigns are measurable with ROI conversion tracking, allowing you to specifically measure your dollar for dollar return on investment.